The brief

‍When the Danish fintech Pleo launched their new venture, Pleo Embedded, they needed a professional website that could be on-brand, yet communicate to a new, B2B audience.

The goal was to create the same professional presence of the Pleo brand, but for a new audience. Technically, the new website needed to be integrated to the company CRM and email platform and built on HubSpot.

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The process

‍Sparkr was selected to help Pleo launch their new website.

We have been selected because of our experience creating custom brands for SaaS and expertise integrating complex environments.

We helped the team with the creation of a new design based on the existing brand guidelines, but with a distinguished identity, to mark the difference of the new initiative. Working together with the marketing team, we helped refine the structure and the copy to better achieve the business goals.

The website has been created with native HubSpot modules (recommended setting) to make it easy for the internal team of Pleo to keep working on it.

The final touch was SEO. We created a technically perfect SEO structure and a blog and news section to continuously enrich the website with relevant content.

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Outcome

So here you have it, the new website of Pleo Embedded: embedded.pleo.io. We took the project from concept to live website in just two weeks. The European payment leader Pleo Embedded now has a digital presence that reflects their innovation.

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Pleo Embedded Website launched by Sparkr

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