Campaign infrastructure & CRM
Fixing the tech layer that decides whether the rest works
Email infrastructure, CRM and campaign operations for teams that are one or two people deep.
Why it matters
Most marketing capabilities, even the ones running on AI, are limited if the tech layer is broken or the data is bad. Tools that do not talk to each other. Data that is not tagged correctly. A bad foundation means everything built on top of it is fragile. Sparkr is the tech arm of marketing teams.
What we do
CRM setup and repair
Structure, fields, hygiene, the small number of automations that actually earn their maintenance, and integration with the rest of the stack.
Deliverability and email infrastructure
Authentication, domain and sending reputation, list hygiene, consent and GDPR compliance handled properly rather than assumed.
Tracking and tagging
Make your sales and marketing talk to each other, with events and triggers tagged so you get the full picture.
Campaign operations
Build, send, sequences, and the recurring programmes that need to happen whether or not anyone has time.
Dashboards
They answer the questions your director asks, and they update themselves.
Fixed scope engagements
Clear, contained engagements to get you up and running without turning the tech layer into an endless internal project.
Where we have done it
