Positioning & branding
Branding is more than a logo
We help shape positioning and branding for companies that need to communicate complex propositions in a clear way.
Branding project
The right time to rethink branding is usually when the team gives four different answers to the same question about what the organisation does. When a company outgrows its identity, clients find it harder to understand what it is about. That is where Sparkr comes in. We bring in clarity before we even touch your logo.
Where to start
Branding
We help you define what makes your organisation unique and how to position it in the mind of your audience. We then create the strategy and visual identity that reflect this. Good for teams that already know where the mismatch is.
Positioning diagnostic
If your team does not yet know what is wrong, we start with a paid diagnostic, usually two to three weeks, which produces the analysis and a recommendation. The diagnostic works on its own, and it is also the natural starting point of a rebranding.
Work
Check our work
Two examples from the portfolio where clear positioning and brand systems made complex work easier to understand.
