PODCAST

EP 05 Content Marketing and User Engagement with Elena Montoya

Content marketing is essential in both B2B and B2C industries and should be a strategic combination of quick wins and long-term content. Repurposing middle-of-the-funnel content allows for greater reach and engagement with different stages of the customer journey. Experimentation is key in content marketing to determine what works best for your brand and audience. The role of copy in feature launches and user engagement is crucial for providing a cohesive and valuable user experience.

EP 04 How to turn your B2B website into a lead conversion machine

In this episode: - How to use target adiences and user journeys to refine the structure of your website. - The way to design journeys that appeal to different kind of users. - Understanding th role of use cases to demonstrate the value of your product or service.

EP 02 Combining product development and marketing with Anna Katarina Skogh

Audio is becoming increasingly important in marketing, with the rise of podcasts and other audio content. In both B2B and B2C marketing, it is important to address the benefits for the target audience, whether in their professional or personal lives. Startups should focus on a clear vision and mission, and consider the balance between product development and marketing efforts. When structuring a board of advisors, it is important to have diverse expertise and to listen to the input of team members.

EP 01 The importance of customer interviews and community creation with Amanda Forssberg

User experience is crucial in both B2B and B2C sales, and companies should strive to provide a high level of user experience regardless of the target audience. Customer development and user interviews are essential for understanding user needs and creating products and services that meet those needs. Tactics and experimentation are key in marketing, and a structured approach to testing and iterating can help identify successful strategies. Collecting participants for customer interviews can be done through targeted outreach and framing the request as an opportunity for knowledge sharing. Cross-functional collaboration and accountability are important in small companies to ensure effective problem-solving and decision-making. Transforming customers into raving fans requires providing superior customer service, nurturing relationships, and creating a sense of community.