PODCAST

EP 17 A Strategic View on the Role of User Experience with Rafa Brandao ex HBO

- UX and design teams can add value to any business by contributing to strategic conversations and bringing user insights to drive decisions. - Building a central repository of knowledge about users is crucial for understanding their behavior and preferences. - Mobile experiences require special attention and optimization to meet user expectations. - Personalization plays a key role in engagement and user satisfaction, regardless of the industry. - Understanding user behavior and preferences is essential for delivering relevant and satisfying experiences.

EP 16 Designing Engaging Learning Journeys with Henny Hoekstra

Engaging Learning Experiences: Effective learning journeys require a balance of good design, didactic methods, and user-friendly interfaces. Pluvo's Evolution: Started as a small startup, Pluvo has grown by focusing on creating accessible and beautifully designed e-learning platforms for companies and individual content creators. Design Matters: The appearance and usability of a learning platform significantly impact user engagement and effectiveness. Support and Resources: Providing robust onboarding, ongoing support, and educational resources like blogs and podcasts are crucial for user success. Project Management: Successful e-learning projects need structured project management and dedicated roles to ensure timely and effective content delivery.

EP 15 Finding the Right Platform to Build Your Website for Course Creators and Learning Companies

Identify Your Needs: Understand your primary objectives, target audience, and content types to narrow down platform choices. Key Features: Prioritize ease of use, customization, scalability, and integration with your marketing tools. Popular Platforms: Get an overview of platforms like Webflow, WordPress, Teachable, Thinkific, Kajabi, and Udemy, and understand their strengths and weaknesses. Budget Considerations: Consider subscription models, additional costs, and the overall value provided by different platforms. Case Studies: Learn from real-world examples and success stories to make an informed decision.

EP 14 Creating An Engaging B2B Website with Elisabet Innala

Strategic Timing for Redesign: Recognize the right moment for a website redesign based on both qualitative insights and quantitative data, such as high click rates but low conversions or outdated aesthetics. Simplicity and Clarity: Ensure your website answers the key questions—what is this, who is it for, and why do I need it—clearly and concisely to prevent visitors from getting overwhelmed and leaving. Continuous Improvement: Treat your website as a living entity, making regular updates and adjustments rather than waiting for a full redesign every few years. Engagement Through Relevant Content: Enhance engagement by offering content relevant to the user's interests, such as webinars, articles, and product sheets, directly on the related pages. Incorporating Customer Insights: Utilize feedback from sales and customer success teams, as well as former customers working within your company, to align your website's messaging and functionality with the actual needs of your target audience.

EP 13 Engage, Inspire, Support: Marketing Strategies for Non-Profit Growth with Carly Shutes

Non-Profit Marketing Dynamics: Non-profits can benefit significantly from adopting commercial marketing practices to enhance their operations and outreach. Website Importance: A well-designed website acts as a crucial tool for non-profits, serving as a "shop window" that builds trust and communicates the organization's impact to various audiences. Storytelling and Impact: Sharing real-life stories and demonstrating the tangible impact of the organization's work are key strategies for building trust and engaging supporters. Audience Segmentation: Non-profits need to effectively communicate with diverse audiences, including beneficiaries, volunteers, and donors, each requiring tailored messaging. Strategic Investments: Even with limited budgets, strategic investments in marketing and communication tools, such as phased website updates, can yield significant returns in terms of donations and volunteer support.

EP 12 Everything you need to know on landing pages with Jenny Shymon

• Crucial Role of Landing Pages: Landing pages are essential for B2B companies to generate leads and convert potential customers. • Tailored Messaging: Tailor landing pages to different customer segments with clear and concise messaging for higher effectiveness. • Rating Websites Matter: Websites like Capterra can significantly help build brand reputation and influence purchasing decisions. • Softer Conversion Goals: Consider using softer conversion goals, such as email sign-ups and webinars, to educate and engage potential customers. • Quality over Quantity: Focus on the quality of reviews rather than just the number of stars on rating websites to build trust and credibility.