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In this episode, we discuss the must-have elemets to transfom any business website into a website capable of generating leads for your business. Based on 8 years of experience, we talk about the importance of defining the target audience and creating content that is specific and valuable to them. Then we look at how to create a clear user journey and a mobile-friendly, fast-loading website. Lasty we discuss the importnace of use-cases to show how your solution or product or service has solved problems for previous clients.

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Episode overview

In this episode: - How to use target adiences and user journeys to refine the structure of your website. - The way to design journeys that appeal to different kind of users. - Understanding th role of use cases to demonstrate the value of your product or service.

EP 17 A Strategic View on the Role of User Experience with Rafa Brandao ex HBO

EP 16 Designing Engaging Learning Journeys with Henny Hoekstra

EP 15 Finding the Right Platform to Build Your Website for Course Creators and Learning Companies