Website design for financial services: Caeruleum Capital

‍Brief

‍Caeruleum Capital sought to launch a website for their new fund. The goal was to create a platform appealing to an audience of 40-55-year-old high-net-worth individuals in the US and Canada, interested in fractional investments in companies focused on sustainability. The website needed to be optimized for lead generation in marketing and SEO performance.

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Solution

We developed a new brand identity and website that balanced elegance with a fresh, modern look. The design integrates a serif font with a sans-serif font to reflect professionalism and approachability. Green, grey, and pastel colors were chosen to convey trust, stability, and an eco-conscious theme that aligns with the sustainability-focused product offering.

Throughout the project, we closely collaborated with Caeruleum Capital’s marketing, investment, and legal teams to ensure the website met the needs of all key stakeholders. This included balancing the brand's visual appeal with regulatory compliance. Our work complemented the efforts of the legal team to ensure that the website adhered to all necessary guidelines, making it fully compliant for both the US and Canadian markets.

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Result
The outcome was a visually appealing, fully functional website delivered within six weeks, optimized for lead generation and ready for marketing initiatives.

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