Increasing engagement on the website of an event company

Overview

‍Remap is a rapidly expanding learning and events company. They offer online learning classes and organizing physical events for large corporates based in London. When the website needed to be relaunched to reflect the new company identity, Remap teamed up with Sparkr for a website that could reflect the new brand and clarify the brand propositon.

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Challenges and Objectives

‍Remap approached us to revamp their website. The company had overgrown the initial website, so the new one needed to clearly represent the new proposition. The team wanted the new website to communicate authority and trust to the audience.

Additionally, they wanted to incorporate a corporate-focused page to attract business clients.‍

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The key to engagement: multi-step approach

As many service providers, every engagement for Remap starts with users developing trust for the brand and understand the offer.

To familiarize users with Remap's offerings, we introduced a dedicated page for accessing pre-recorded sessions.

This way we created a low-friction path to enter into the world of Remap and understand its value before committing.

Redesign and visual identity

The next step was to align Remap's graphic identity with their core values: balance, power, and self-awareness. Working closely with the founders, we curated a balanced palette comprising vibrant and warm/cold colors. The final result blends bold, sans-serif fonts and utilized full-size images to resonate with Remap's audience.

The combination of orange and green represents the balance of the two identity of Remap: power and introspection.

A dedicated offer for corporate clients

We redefined the website architecture and created a specific page for business clients. Splitting consumer and business offer helped clarify the match audience/message.

The new business page hosts the B2B offer of Remap and has a clear proposition for brands.

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Results

Our efforts resulted in a powerful website that clarifies Remap's message and resonates with the audience.

The focus on engagement is a great example of Sparkr philosophy: websites don't only have to be beautiful, but to create and easy path to engage with services the company offers.

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"Federico was brilliant to work with to revamp our website. He asked great questions to understand our vision and then translated that into a sleek design. We made great improvements in a short space of time."

Ben Wainwright (Founder)