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In this episode of Design is Marketing, Rafa Brandao, Head of UX at iFood and previously Head of UX at HBO Max, discusses the role of UX and design in different industries and the importance of collaboration with other teams.

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Episode overview

- UX and design teams can add value to any business by contributing to strategic conversations and bringing user insights to drive decisions. - Building a central repository of knowledge about users is crucial for understanding their behavior and preferences. - Mobile experiences require special attention and optimization to meet user expectations. - Personalization plays a key role in engagement and user satisfaction, regardless of the industry. - Understanding user behavior and preferences is essential for delivering relevant and satisfying experiences.

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