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Non-profits often face the daunting challenge of staying relevant and visible in a competitive landscape, struggling to engage audiences effectively and drive their mission forward. In this episode we explore how non-profits can harness the power of their website, of storytelling, and data analytics to build strong community connections.

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Episode overview

Non-Profit Marketing Dynamics: Non-profits can benefit significantly from adopting commercial marketing practices to enhance their operations and outreach. Website Importance: A well-designed website acts as a crucial tool for non-profits, serving as a "shop window" that builds trust and communicates the organization's impact to various audiences. Storytelling and Impact: Sharing real-life stories and demonstrating the tangible impact of the organization's work are key strategies for building trust and engaging supporters. Audience Segmentation: Non-profits need to effectively communicate with diverse audiences, including beneficiaries, volunteers, and donors, each requiring tailored messaging. Strategic Investments: Even with limited budgets, strategic investments in marketing and communication tools, such as phased website updates, can yield significant returns in terms of donations and volunteer support.

EP 05 Content Marketing and User Engagement with Elena Montoya

EP 04 How to turn your B2B website into a lead conversion machine

EP 03 How to test new product features using the Amazon narrative with Rodney Trivangalo