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Non-profits often face the daunting challenge of staying relevant and visible in a competitive landscape, struggling to engage audiences effectively and drive their mission forward. In this episode we explore how non-profits can harness the power of their website, of storytelling, and data analytics to build strong community connections.

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Episode overview

Non-Profit Marketing Dynamics: Non-profits can benefit significantly from adopting commercial marketing practices to enhance their operations and outreach. Website Importance: A well-designed website acts as a crucial tool for non-profits, serving as a "shop window" that builds trust and communicates the organization's impact to various audiences. Storytelling and Impact: Sharing real-life stories and demonstrating the tangible impact of the organization's work are key strategies for building trust and engaging supporters. Audience Segmentation: Non-profits need to effectively communicate with diverse audiences, including beneficiaries, volunteers, and donors, each requiring tailored messaging. Strategic Investments: Even with limited budgets, strategic investments in marketing and communication tools, such as phased website updates, can yield significant returns in terms of donations and volunteer support.

EP 14 Creating An Engaging B2B Website with Elisabet Innala

EP 13 Engage, Inspire, Support: Marketing Strategies for Non-Profit Growth with Carly Shutes

EP 12 Everything you need to know on landing pages with Jenny Shymon