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In this episode, Jenny Shymon shares essential insights on optimizing landing pages for B2B lead generation. Learn how tailored messaging, rating websites, and softer conversion goals can transform your marketing strategy.

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Episode overview

• Crucial Role of Landing Pages: Landing pages are essential for B2B companies to generate leads and convert potential customers. • Tailored Messaging: Tailor landing pages to different customer segments with clear and concise messaging for higher effectiveness. • Rating Websites Matter: Websites like Capterra can significantly help build brand reputation and influence purchasing decisions. • Softer Conversion Goals: Consider using softer conversion goals, such as email sign-ups and webinars, to educate and engage potential customers. • Quality over Quantity: Focus on the quality of reviews rather than just the number of stars on rating websites to build trust and credibility.

EP 02 Combining product development and marketing with Anna Katarina Skogh

EP 01 The importance of customer interviews and community creation with Amanda Forssberg