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Struggling to make your website stand out and effectively generate leads? In a crowded market, it's crucial to have a website that not only attracts visitors but also resonates with your audience and converts them into leads. In this episode, Thelma reveals the secrets to leveraging your website for lead generation and standing out in a crowded market. She offers invaluable insights on the importance of continuous improvement, audience alignment, and incorporating educational content to boost engagement and establish thought leadership.

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Episode overview

Websites as Lead Generation Hubs: Websites are crucial for attracting and converting leads, serving as the cornerstone of effective marketing strategies. Resonance Over Aesthetics: A successful website should prioritize resonating with the audience over merely being visually appealing, ensuring it meets their needs and expectations. Continuous Improvement: Regular updates and realignment based on user feedback and performance data are essential to keep the website relevant and effective. Educational Content: Integrating educational elements into website content helps to inform and engage the audience, positioning the brand as a thought leader. Rebranding for Realignment: Periodic rebranding can help a business stay aligned with its evolving goals and target audience, ensuring sustained relevance and impact.

EP 17 A Strategic View on the Role of User Experience with Rafa Brandao ex HBO

EP 16 Designing Engaging Learning Journeys with Henny Hoekstra

EP 15 Finding the Right Platform to Build Your Website for Course Creators and Learning Companies