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Today we dive into the secrets of content marketing with Elena Montoya, Pushwoosh ex SEMRush. Listen the full episode to: - Understand what content to create for top, mid and bottom of the funnel. - What's the ratio you should keep when creating content. - How to repurpose content to increase engagement.

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Episode overview

Content marketing is essential in both B2B and B2C industries and should be a strategic combination of quick wins and long-term content. Repurposing middle-of-the-funnel content allows for greater reach and engagement with different stages of the customer journey. Experimentation is key in content marketing to determine what works best for your brand and audience. The role of copy in feature launches and user engagement is crucial for providing a cohesive and valuable user experience.

EP 02 Combining product development and marketing with Anna Katarina Skogh

EP 01 The importance of customer interviews and community creation with Amanda Forssberg