The Ultimate B2B Marketing Stack Guide

 Most B2B marketing stacks are clunky and ineffective—so what do the best companies actually use? This guide reveals the exact tools that drive real growth.

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The right tools can make or break your growth

One of the key tasks of a marketing leader is to select the right tools that their team will use. 

However, with so many tools around and with a constant boom of features, selecting the right combination can cost a lot of time on Excel.

The more your company grows, the more every new tool will have a learning curve for your team. So it’s important to choose well from the start.

For this reason I put together this guide to show you how top B2B companies structure their marketing stacks. In this Martech guide I break down the tools they use, the problems they solve, and their costs.

Use it as a blueprint to cut through the noise and build a stack that actually moves the needle.

What is a Mar Tech stack anyway?

A Mar Tech stack (or Martech, from marketing technology stack) is the collection of software tools and platforms a company uses to plan, execute, and analyze its marketing efforts.

The right martech stack helps businesses automate workflows, generate leads, optimize campaigns, and track performance—all while saving time and improving efficiency.

Martech is a bit of a buzzword nowadays, when it seems that AI will change many internal processes. But essentially, it’s a concept that every company adopts.

What is your marketing stack/toolset?

To gain insights into how top leaders use marketing and martech tools, I asked them directly. I have asked 30 CEOs from leading B2B SaaS companies to reveal their marketing stack.

I noticed that most of them are very similar per industry or needs, so I grouped them according to the niche and company needs. As you’ll see, the grouping is primarily done by how companies try to acquire and nurture their leads.

In this article I’m presenting 3 of these stacks. You can download the full list here.

Marktech stack examples from winning companies

1- The SaaS That Does Outreach to Large Clients

Relevant for: B2B companies targeting enterprise clients with long sales cycles.

Problem solved: As a sales-led company with large accounts, your sales cycles can be long. So it’s important that your martech stacks supports a flawless outreach and a continuous engagement over time.

Average cost calculated on a team of 10: €1,500-€2,500/month.

Recommended by: Dmytro Chervonyi from Forecastio, Liam Perkins from Privr, Imran Khan from BrandIgnite.

Tools: 

• Apollo - A must have of your stack is a tool to discover and reach out to new contacts. Apollo is a good choice, cause it integrates many features in one.
• Pipedrive - Pipedrive is a CRM tool with good analytics features, compared to the others like HubSpot or Copper. great for tracking outreach efforts.

• Calendly - Some teams use this for scheduling calls and meetings. However, Apollo has a similar feature, saving you money.

• Notion - Use it as a central knowledge base for team collaboration.

• MailerLite - Great way to keep your contacts engaged. You wont’ need difficult automations or sets of rules, so MailerLite is the recommended tool for you.

• LinkedIn Sales Navigator - Advanced lead search and targeting.

• MailTester Ninja - Email finder and checker

"HubSpot is indispensable for CRM and marketing automation. I particularly like its lead tracking and email personalizaton options. A clever application was using behavior-driven email out-of-sequence triggers (that as well led to a 40% improvement in the lead conversions) with their team." - Imran Khan.

Recommendation: Best for teams engaging in personalized, high-touch enterprise sales.

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2- The Content-Heavy Platform Leveraging Organic Growth

Relevant for: content-heavy B2B businesses and service businesses.

‍Main problem solved: As a B2B relying on inbound leads, your priority is to have tools that support your SEO and content strategy.You want to be able to track the performance of your efforts and capture the right signals for retargeting.

‍Average cost: €1,000-€1,500/month.

Recommended by: Itamar Haim from Elementor, Testlify,  Rabbit Loader

‍Tools:

• Ahrefs - Most CMOs find this the most accurate SEO tool, although the most pricy. Backlink and keyword analysis.
• Google Analytics - Website performance tracking to use in combination with Ahrefs.
• Grammarly Business - Ensures content clarity and consistency.
• Chat GPT - While some teams write full articles with it, you can ask GPT to check your articles and improve them.
• ActiveCampaign - A good email marketing platform to distribute your content and set up automation.
• Medium - Medium is still a good tool to build authority and organic growth.
• Monday.com - Task and project management.
• Zapier - Automates workflows between apps.

“At Elementor, we emphasize on-page optimization and incorporate tailored SEO tools to enhance our marketing stack, always focusing on improving search visibility and driving organic traffic.” - Itamar Haim from Elementor

‍Recommendation: Ideal for businesses that rely on organic search and need a strong SEO workflow. 

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‍3- The company combining a mix of inbound and outbound tactics

Relevant for: B2B businesses that rely on a blend of inbound and outbound tactics.

‍Main problem solved: Your stack is the central repository of data on both inbound and outbound. It’s important to monitor the efficacy of both and been able to allocate the right resources.

‍Average cost: €1,600-€1,800/month.Recommended by: Yarden Morgan from Lusha, John Chang from PlayAbly.AI, BotShot, Amran Chopra ShipStallion

‍Tools:

• Sprout Social – It’s our go-to tool for managing social media campaigns, scheduling posts, and monitoring performance across platforms. The Smart Inbox is especially helpful for tracking and responding to customer messages.
• HubSpot – We use HubSpot for CRM and email marketing. The integration of email automation with the CRM is seamless, and we benefit from the powerful reporting tools that help us gauge campaign effectiveness.
• SendGrid – For email deliverability and performance analytics, SendGrid is essential. It provides us with insights into our campaigns' success and helps optimize our email outreach strategies.
• Loomly – It’s a fantastic collaboration platform that allows us to schedule content, set deadlines, and brainstorm together on fresh content ideas. It has been valuable for managing our social media presence.
• Audiense – This tool provides deep social media insights and segmentation, particularly for Twitter. It's been incredibly useful for refining our audience targeting.
• Moosend – An affordable email marketing tool that we use for list building and automation. Its codeless campaigns and easy-to-understand reporting have been great for optimizing our email strategies.
• Gemini – As an AI-driven tool, it helps us explore buyer personas and optimize our ads based on user behavior, increasing conversion rates.

“One creative use of Gemini was in our lead generation campaigns. We ran multiple ad sets for a new service offering and used Gemini to explore audience insights, resulting in a 200% higher conversion rate compared to other ad sets.” - Sameer Gupta.

‍Recommendation: The crucial thing here is to have a good analytics tool that enables you to understand the ROI of each channel and allocate the right resources. 

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‍Want Access to the Full List of 7 Stacks?

‍Get the complete breakdown of all 10 high-performing B2B marketing stacks—including use cases, costs, and tool recommendations.

Download the full guide now and build a marketing stack that actually works.

[Download the Full Guide]